AllPoints is the replacement parts provider that offers everything a service tech could need. AllPoints carries replacement parts for the foodservice industry. Their specialty is Non-OEM (Non-Original Equipment Manufactured), but they will also sell OEM (Original Equipment Manufacturer) parts.
AllPoints has the largest network of distribution centers.
Users often complain about the website and that they would instead use the competition website even if it means paying more.
May 2020
Graduate school coursework
Working on Graduate school project
User research, Persona, Wireframes, Sitemap, and Usability Testing
Analyze the AllPoints mobile website by structuring the navigation and content.
Gain insights based on Information Architecture testing.
Make recommendations based on Information Architecture testing results.
For this project, I will be focusing on a more structured interface for all users and not just service tech. The content inventory brought up a lot of issues that are listed below:
I created three card sorting using Optimal Workshop. The first one as a closed sort and the last two as a hybrid card sort.
Participants: 5 out of 5 Completed the card sorting with no abandonment.
Testing Tool: Used OptimalSort by Optimal Workshop for all card sorting.
Findings:
6m40s the median time for the user to complete the task.
Participants: 7 out of 10 Completed the card sorting with 3 abandoned.
Testing Tool: Used OptimalSort by Optimal Workshop for all card sorting.
Changes from Card Sort 1:
Positive Findings:
Negative Findings:
4m45s the median time for the user to complete the task.
Participants: 4 out of 6 Completed the card sorting with 2 abandoned.
Testing Tool: Used OptimalSort by Optimal Workshop for all card sorting.
Changes from Card Sort 2:
Positive Findings:
Negative Findings:
2m51s the median time for the user to complete the task.
You would like to set up a pickup location. How would you go about that?
Key task flow: Home > Store Finder
Negative Finding: Users associate the Shipping card as a of subcategory for pickup location.
Visited First:
80% clicked on Store Finder
20% clicked on Support & Service
Visited During:
80% clicked on Store Finder
20% clicked on Support & Service
You wanted to purchase a new Caster 4″ Swivel with Brake for the Walk-In Cooler Refrigerator but wanted to read reviews before buying the product. How would you go about that?
Changes from Testing 1: I went one more level for the subcategory. So the user is now selecting the actual part.
Key task flow: Homepage > Shop by Equipment > Refrigeration Parts > Walk-In Cooler Parts > Casters & Wheels > Caster, 4”, Swivel, with Brake, Plate
Visited First:
40% Clicked on Resources
40% clicked on Shop by Equipment
20% clicked on Store Finder
Visited During:
60% clicked on Shop by Equipment
40% Clicked on Resources
20% clicked on Store Finder
Question: Did you have any difficulty?
Answer: Yes, I was a bit unsure about both task actually. The pickup location, I thought there could be multiple places where that one could be. And the first task, for the refrigerator part, it seemed like once I got down to the caster level that just seemed a bit too specific for a page. More like a tag level search.
You would like to set up a pickup location. How would you go about that?
Key task flow: Homepage > Store Finder
Negative Finding: Users associate the Shipping card as a of subcategory for pickup location.
Visited First:
100% clicked on Store Finder
Visited During:
100% clicked on Store Finder
20% clicked on Resources & Support
You wanted to purchase a new Caster 4″ Swivel with Brake for the Walk-In Cooler Refrigerator but wanted to read reviews before buying the product. How would you go about that?
Key task flow: Homepage > Shop by Equipment > Refrigeration Parts > Walk-In Cooler Parts > Casters & Wheels
Negative Finding: I need to be more specific about the item name and go one more level.
Visited First:
100% clicked on Shop by Equipment
Visited During:
100% clicked on Shop by Equipment
Question: Did you have any difficulty?
Answer: Took a lot of clicks to get to the product, and setting a pickup location didn’t feel totally clear.
I created three site maps one for every card sort. The sitemap includes three levels:
Jenny is always on the go and is always looking to order parts online and pick it up as soon as she can so she can finish the job.
Josh, who wanted to purchase a gasket for the refrigerator but wanted to read other reviews before purchasing the product.