Freelance

College Kartcierge Website redesign – Branding


Overview

A personal college planning and academic advising service, focusing on helping families through the journey of the college search, selection, and scholarship.


Date

July 2016

Client

William Kartsimas, College Kartcierge, Elmhurst, Illinois

Role

UX/UI, visual design, Web Development (HTML, CSS, jQuery), CMS (WordPress Theme), logo design, working with the client

Task

Brand Identify, Navigation, Website Redesign, Visual Design


Problem

Will felt that the website was too focused on him, and it should focus more on the service they provide. He mentioned that his old site was not user-friendly and responsive. College Kartcierge had a lot of great information but needed to improve the sitemap, visual, and hierarchy.


Solution

I came up with a look for the brand that can relate to parents and students.

Old website

New website


Logo

Will wanted a logo that speaks to parents and students. A logo that similar to a University logo but still relate to high school students. My solution was to use paper and pencil next to each other. The goal was to make them look like two buildings.

College kart
College Kartcierge Logo
College Kartcierge Logo

Icons

Academic Advising
College Planning
Scholarship Support

Graphics

locker
desk
communication
counselor unavailable

Selected Works