MMM Fitness Website redesign – Branding

Overview

An identity and web experience for a complete wellness solution website focusing on helping people achieve their fitness goals.

Date

January 6, 2017

Client

Matthew Moreno, MMM Fitness, Chicago, Illinois

Role

UX/UI, visual design, logo design working with the client and writer

Task

Brand Identify, Navigation, Content Strategy, Website Redesign, Visual Design

Problem

Matt was looking to move from just being a fitness website.

Solution

My solution was to focus on a complete wellness solution.

Logo

I wanted to focus on showing the three M’s without using three different typefaces. I used three different brand colors to make M’s readable.

Old Logo

New Logo

Website Redesign

The goal was to focus on Individual membership, Corporate Wellness memberships, and free blog with excellent health information.

The Design Process

1. Worked on the information architecture.
2. Sketched the layouts and worked with the writer on the page layouts hierarchy
3. Create the style guide.
4. Create mockup and share it with the developer.

Icons